Some exerpts from letters received to date . . . 8/20/2010
Kevin is very creative, and he doesn't take the "easy way out" of a project. He would rather start over than repeat something from a year ago. Kevin has lots of energy, and he respects other people's opinions. Kevin is a very dedicated worker and he understands marketing, people, and trends very well.” February 15, 2010
"Kevin has taught me volumes about marketing and his company is one that I would consider as a lighthouse in my career direction and customer service direction.”
"His work on Travel Manitoba's fish & hunt marketing campaign gave us an elevated and sustained presence in the marketplace.” January 4, 2010
“I have known Kevin for over 20 years and he has outstanding creative skills. He is always determined to give clients something beyond their expectations. "
“Kevin is a professional marketer accredited by the Canadian Institute of Marketing, as am I. His credentials attest to his understanding of marketing principles, standards and ethics that has been peer reviewed for memberhsip in the Institute. Kevin has delivered a marketing webinar for the Institute that was well received and discussed by fellow members. He is a colleague of mine, a businessman and innovative marketer with valued skills.” December 30, 2009
"The Lodge industry has never had someone that can take things from an idea to putting them in practice so quickly. The lead time from idea to execution is days now instead of "next year". I really like his fresh out of the box ideas he presents. Bottom Line, Kevin has given me ideas that put more money in my jeans. Thats what is important to me! "
“I am astounded with the ideas Kevin Palmer has with respect to marketing campaigns, professional sales ideas and unique methods of gaining exposure. All of his skills plus his drive to fully understand the "customer" ensures results. Kevin's experience, knowledge and high level of common sense are a rare asset these days, and it is a pleasure to do business with him... "
“I have know Kevin and have had Kevin assist me with the promotion of my business through Travel Manitoba for the past 2 years. I have found Kevin energetic and innovative in the introduction of new ideas and marketing methods... "
"He has a vibrancy of ideas that don't fit a standard mold, so to speak. These ideas have led to an obvious positive increase in not only Travel Manitoba's presence in the market place, but in the different lodges and outfitters participation in the various programs that have been created and offered..."
“Kevin has done in 2 years short years what has never been done before, taking the marketing of our product to a new level. We now have over 100+ companies working together, through his unique marketing initiatives... "
“Kevin Palmer is a results oriented marketing man who concentrates on the big picture of moving-the-needle through highly-targeted, quantifiable branding and advertising campaigns. His branding work for Travel Manitoba is innovative and right on-the-mark.” December 30, 2009"
“Kevin's creative and innovative approach to marketing is refreshing. He is organized, and works hard at keeping everyone informed. Having Kevin on your team should bring about increased awareness of your product, and therefore bring about increased sales.” September 23, 2009
"Jesus [that's an exclamation not a reference to you], where the heck were you when I needed a marketing consultant 20 years ago. I am really impressed by the attachments! Your approach should be studied by all marketing students. The creativity generated is unique.
Best regards, John Sharan, VP Marketing Laine and Fink (New Jersey)
Kevin Palmer and his ideas, in one short year, raised the bar so high for the other provincial tourism agencies that it will take them years to catch up to Manitoba. He quickly grasped the many idiosyncrasies of our industry and laid a foundation for success that will pay off for many years to come...
"I have been involved in the outdoor sector of tourism in the Provinces of Manitoba and Nunavut -having worked my entire life with hundreds of professionals during this time. I can honestly say I've never encountered a marketing professional who initially knew so little about a specialized product and managed to learn about a whole sector so quickly!
This in itself is perhaps not so remarkable. What is remarkable is that he didn't just absorb facts and figures. As a creative person he took the initiative to immerse himself in the culture of our industry, identify our clients and gain perspective from them... "
I don't know who "has seen the light" and most likely there's been a changing of the "guard" but the complaints I refered to earlier, are generally NOT heard any more. I'm sure I speak for a large segment of our business when I say, thank you for bringing in new and bright minds with ideas that I know will work in helping expand and grow our business.
One example is a magazine we adverise in called Bear Hunting. Holy Cow! I opened the front cover and there is a full page advertisement informing the world, the Province is now booking spring bear hunts! Who ever had a hand in this one, cut right to the chase and with little introduction, but what was needed, helped to make my phone ring off the hook.
Our first sport show starts the end of Feb. and we are sold out for the season, and think this had lots to do with it. A perfect example of your department's "creative support" Thank you.
"Thank you for the fantastic advertising package that you put together in Minneapolis and Chicago. We really were happy with the Chicago show.
I spoke with exhibitors who booked more trips this year than they have in 15 years. One Manitoba operator reported sales of more than $40,000 on the first night of the show. The packages that were put together by you for Travel Manitoba were absolutely fantastic and attracted more people for all of our exhibitors! "
I'd like to thank all of you for these wonderful, kind words of b.s...it is appreciated. - Kevin
"Your aggressive nature, seasoned business background and last but not least, your mega marketing skills have brought to your position and our industry, a long awaited "breath of fresh air"!!!
Over the years, I have met many who self-proclaimed to be marketing experts. If I'm honest, I have to admit that I have never been acquainted with anyone of your marketing skills...what a pleasurable experience this has been so far! "
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