We listen to YOUR clients.
Take 20% of your client base, survey them asking only questions that are truthful, honest facts and opinions that they have of your brand and you'll get a really great handle on your strategy quite quickly. You'll spend less money on media, creation and buying - and more time serving the needs and wants of your best clientele - this leads to the attraction of more "best type clients"
And best of all - the client is then part of your team, and not just paying to belong. You are perceived by them as valuing their opinions and they become even more sold on you and refer you to others more.