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The importance of a great photo.

They say a picture is worth a thousand words, but on the internet it is more accurate to say that a picture may be worth a thousand bucks....or more. Ask any experienced online retailer or ebayer and they will tell you that a great product photo (a well-lighted subject showing great detail against a consistent background) can make a significant difference in whether or not people buy a product, and even more importantly studies have shown that customers are willing to pay more for products with great photos, regardless of what the product is. What is more, given the choice of two identical products from different sources, consumers say they will almost always choose to buy from the seller with the better photos. With the explosive growth of online retail and sell-it-yourself sites like eBay®, the need for an affordable way to take professional quality photos of small to medium sized products has become critical.