CANADIAN PHOTOGRAPHER KEVIN PALMER

Industrial image - selling more heaters to our clients' clients.

Palmer: "Now this one was fun. Called the client and explained what we wanted to do - have a "driller" all bundled up, has lit himself a fire in the shack, has every heater running at 100% with fans blowing on him and still - he lay in the fetal position frozen to the point of not functioning"

The client said of course - no way - so we went ahead and did it anyway. We own the studio, so it doesn't cost a nickel to try and innovate each and every time we shoot...

Brought it to the client, they loved it - done!