Marketing can be a very vague word. For many, selling tickets at a baseball game for a raffle is marketing and for others, writing an entire strategy based on sound principals, plenty of pinpoint research, plenty of conceptual planning sessions and creative which is derived from countless interviewing of "best client" types constitutes marketing. It's an evaluation that equals perceptions of value to the client - and without being able to explain yourself and your techniques quickly (i.e. clever media properly executed) I've found that you'll not go very far at all.  |
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