We're already in many key US and CANADIAN markets doing mass media buying!
We've done well by organizing the troops, partnering the buys - and then going to market. We've successfully done media buys in Chicago, media buys in Minneapolis, media buys in Dallas, media buys in Toronto, we've executed media buys in radio (up for a "mercury" award this year for radio creative) television (#3 market in the USA) internet banners, newsprint ads through partnership throughout the US Midwest, we've created all new sport show booths, developed sponsorship packaging, bought media throughout areas in Europe and are just learning about opportunities in China right now as we speak through our contact network.
Here's an example of strategically utilizing social media to elevate brand awareness in the marketplace for our client. Not every client is this progressively thinking as is the current leadership of Travel Manitoba - however, we are fortunate to have the ability to allow industry to have an opinion in the strategy development - and through our surveys - we are able to help industry with their clientele as well! A perfect symbiotic relationship has emerged!