Your NEW creative is taking shape - driven TOTALLY by your BEST CUSTOMERS.
What is next?
You've asked the clients, now use it!
The survey is complete - we've grouped like clients - and now we tabulate the answers into similar pockets of revenue revealing tips and tricks from your top clients.
We plug the information into the holes made for such information into our marketing plan - we record the images they see themselves as they buy your products / services and their main motivators - we have charts that actually expand the "product / service benefit realized" with their idea of how to show it best. We have their media patterns listed and grouped - and what they respond to - we have come up with your "unique selling proposition" according to your best users - not your senior group of managers that rarely consume your products / services. There's the difference.