Chapter 5 - The raw imaging Shoot the target in studio, on location, various poses, doing various activities, every possible angle, every scene that has been imagined by your best clients and told to you over the phone. These will start your database of images to use on the web, in publications, in advertisements, on billboards - get a great photographer and never be sorry. Next, we'll look at utilizing these images in the creative using the research from the surveys to really amplify that next few years of business for you.  |
|