Reasons people *any people* buy stuff. There are dozens of reasons people behave the way they do - I have a list which outlines about 20, which we go over and check out motivators for certain products and services. The client is closely involved in this process - and running through this list with a few product lines really speeds up the entire marketing plan creation. Once this is prepared, we then have a scientific approach to the market, our research has prepared us for 80% and this stage gives us even more targeting ability. Fast, efficient and effective.  |
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