Birds of a feather . . . So, you've made your list of top customers, you've got the idea that it's easier to attract specific clients than to try and be everything to everyone - and you're solidly convinced that this is a great idea. Now, you get second guessing! Remember, if your best customers are 19 to 30 year old females and they each happen to be really great customers - then it stands to reason that you'll keep more like this type of customer and create new best customers of these people. Client churn costs money - you may as well recruit new clients that you know you'll get along with and they'll stay.  |
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