The best clients you have will be these: never complains, never veers to other customers, spends an above average amount on your products and/or services, you get along really well with these people and they appreciate your business. Pareto kicks in. Yes, that's the 80/20 rule - where 20% of your clients cause you 80% of your profit. These are the types of clients we want to focus on in our research and surveys. Just getting a few more of these will enhance bottom lines quickly and provide return on investment for all this crazy marketing expenditures.  |
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