So the first step in aligning marketing with corporate goals? Find out for sure who you are and who you are not. This entails painstaking research into your best current clients. Prepare a list which is a representative sample of your best clients; and call each one of them. For a database of customers in excess of 2,000 - 300 will do. A customer database of 5,000 - 500 will do. The goal here is to call enough people to obtain a rule of thumb to eventually create strategy that works. The questions you ask? I'll give you a few - but need to keep some stuff confidential or why buy this service?  |
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