Executive Recruitment - Marketing Professional Kevin Palmer

It's all about marketing... Great story if you can find it on the Sleeman's Brewing Company here in Canada. A small, brutally tough little company that fought head to head with the giants in the business - and survived. How? Well, they understand what they are - and what they are not. I'm all about this type of thing at work. I recently spent over 6 months surveying past clients in the hunting and fishing game with my day job. There's a few secrets to it, but basically - anyone can follow the plan I'm about to outline. research \| study best clients \| remove client churn \| creative \| media marketing plan develop \| SWOT / Internal and External \| Perform

It's all about marketing...

Great story if you can find it on the Sleeman's Brewing Company here in Canada. A small, brutally tough little company that fought head to head with the giants in the business - and survived.

How? Well, they understand what they are - and what they are not.

I'm all about this type of thing at work. I recently spent over 6 months surveying past clients in the hunting and fishing game with my day job. There's a few secrets to it, but basically - anyone can follow the plan I'm about to outline.

research | study best clients | remove client churn | creative | media

marketing plan develop | SWOT / Internal and External | Perform