SuperiorImage and Project Management

Creative Services Menu for this Piece:

Go 3500 feet underground | setup all studio flash equipment | bounce light off of reflectors | hide lighting behind equipment and off camera | balance light evenly to work out hot spots | light man in bucket at top right | take studio shot of man holding pick axe / miner tool | superimpose together | add shadow beneath tool to create illusion of on top of image | logo it and sell it out the door - total time 8 hours.

Creative Services Menu for this Piece:

take macro shot of phone focused on services blurring out background enough to still realize its a phone | find map of local area on google and put it together in graphic in photoshop | design round piece of art for phone number to sit | come up with creative to amplify the phone service for client | layout in corel draw | print pdf and have client approve | colour correct phone and match colours in graphics to flow | produce client name similar to logo | place into phone book ad - total time 8 hours.

Creative Services Menu for this Piece:

Shoot outdoor lifestyle shot at remote lodge facility | get angle just right for drawing the eye into the photo | use photoshop to warp client logo to appear as though it's written on the dock | utilize warp and trim command to write sales attraction message on dock and have it appear to follow the dock's layout as well | colour correct photo | place ad into magazines, web, sport show materials and other. Total time: 4 hours

Creative Services Menu for this Piece:

Go to Pow Wow at Manitoba MTS Centre | shoot for 4 hours all of the dancers in their traditional clothing | come up with 300 images | zone in on one or two good images | put into photoshop | use warp and blur command on copy of image to create speed look | twin it with the Provincial slogan | twin the pieces together to form one attractive ad | send in for printing on wall mural, billboards, promotional brochures and re-edit for website - total project time 12 hours plus shooting.

Creative Services Menu for this Piece:

Shoot laptop in studio with lighting and red and blue gels over flashes | take screen capture from website | superimpose screen capture over top of computer screen to create illusion that the laptop actually has this on it | take photograph of plane flying at airport | remove background | use blur and warp commands in photoshop to create the blur effect using the colours of the website for continuity | keep all colours within the same look and feel | tilt plane to appear as though it is taking off | recreate the prop using another photo of plane on the ground with good prop look | superimpose it all together for advertising piece | total project time 18 hours

Creative Services Menu for this Piece:

Learn about Sky Trac Monitoring systems from client interviews | understand the importance to them and it's impact on their buying habits with concern for safety | arrange a shoot with management in the background | setup lighting in control room | setup phone look | screen capture the map and superimpose onto screen for the illusion that we've shot it real time | have people in the background blurred out | clear off tables to appear organized | shoot image without showing man's face | put together slogan to emphasize the safety bonus that people get by flying with our client who has well-experienced pilots | brand the airline | layout ad | place ad for approval | publish ad to client's database for future use; total project time for this piece: 14 hours including setups.

Creative Services Menu for this Piece:

Emphasize main selling feature vs competition which was detailed in client surveys - age and experience...this lends itself well to the word "trust" - shoot image of all older pilots in uniform in front of plane and stick to same colours: layout in Corel or Illustrator and submit to client database for repeated media buys in the future. Total time for this project: 3 hours shooting all pilots, layout 4 hours, approvals and corrections: 4 hours.

Creative Services Menu for this Piece:

Shoot outdoor shots of plane landing, colour correct, crop to maximize splashing, shoot shots of corporate guests landing and shaking hands with lodge owner, superimpose in photoshop, reduce opacity to see "through" the image, label branding onto image, create see through lodge branding strips, layout cleanly - send for approval for magazines, show brochures, booth designs, web, corporate pieces and to the clients involved. Total time 12 hours including concept planning.

Creative Services Menu for this Piece:

Site visit to lodges | find bear | shoot bear from a safe distance using a $4,000 Canon L Series Lens | Layout billboard from image | buy billboards at incredibly low rates and purchase enough to influence millions of people to make the call | keep phone number large enough to see and call from a car phone | make billboard 40' x 20' and send to billboard company in Minneapolis to reprint | run billboards in series with a movement strategy of 3 weeks in each area rotating around over 4 month period | measure results | submit to client for approval | total time this project: 3 weeks.

Creative Services Menu for this Piece:

Convince Santa to come into studio | shoot him on white background | shoot credit card with macro lens | put credit card into photoshop | mimic font style of credit card and change name to North Pole Credit Card | change name on card to Santa Clause | show santa in a number of different poses including pulling his pockets out like he's broke | wear the numbers off the card with blur command | create ad featuring Christmas Catch UP loans | place name and phone number | put a time frame on it | clearly write the contact information on the ad | submit ad for approval | publish and buy print media and website upload | metrics built in to the web : total time on this project: 17 hours.

Creative Services Menu for this Piece:

Shoot lifestyle imagery for 3 days at client's lodge | superimpose two ads together | blend the two nicely | create a few different layers together | create a drop shadow beneath banner on top | make text stretch across face | layout the logo design across the clear space | make the splashing very evident | create banner for show booth | print banner 10'x10' and make trade show booth | total time on this project 16 hours.

Creative Services Menu for this Piece:

Make three banner stands | shoot portrait of drilling in the field | create logo | shoot product shots of various stuff to illustrate availability | create banners | use shots of spinning drills to contribute to the "cool factor" | use blend and warp commands to create graphics | take shots on white of products being sold | create three stands | get client approvals | print stands at $300 each | make show handouts | print 200 of these at $250. Total time on this project: 3 days at 12 hours a day.

Creative Services Menu for this Piece:

Shoot images in field over a summer | retro existing logos | create shadows for behind logos | layout in a style similar to Fortune magazine to attract corporate viewers | keep font selections to a minimum, all in the same family | come up with attractive messaging | utilize existing provincial logo within the colour scheme | make it a visual piece that you wanna open up and look at | print 65,000 of them and arrange for distribution throughout Canada, USA and some in Germany. Total time on this project: 3 months.

Creative Services Menu for this Piece:

Shoot kid in a chair with a video game controller in hand looking straight up at nothing | zoom in on shot of grizzly bear's feet (from the zoo in Winnipeg) | superimpose the two together | come up with the sell for the dsl / high speed internet | twin the two together with all the disclaimer information below | submit to client | total time on project 1 day.

Creative Services Menu for this Piece:

Creation of a 12 page brochure to sell more sauna stoves and outfits. Shoot imagery of younger boy in studio on white, shoot images of products, develop benefit and feature listing of the advantages of these stoves, layout in a size of 5.5" x 10.5" and make booklet of it, produce 100 booklets for distribution at a sports show: total time on project: 4 days.

Creative Services Menu for this Piece:

Billboards in competing markets. Shot of massive fish. Buy billboards in key areas where competitive clients visit - make billboards reveal what they're missing by not coming to our clients places - in their face type advertising. Total time buying and building: 4 hours.

Creative Services Menu for this Piece:

Buy bag icing sugar. Get mirror. Go to pharmacy and get empty pills and bottles, write the word "HELP" in icing sugar, place needles and spoons and pills in the image, find logo that is kind of scattery and disorganized looking like an addict - then shoot the piece for sale in the future | submit to client for approvals | shoot on mirrors and black velvet | total time on this project 2 people at 8 hours from concept to completion.

Creative Services Menu for this Piece:

Shoot lifestyle hunting scene in the field. Shoot image of millions of geese in the air. Superimpose the two together from the same region / area | create a sell document for the benefit of all the clients | print to billboard and show brochures - and web. Give copy to client and save into clients' database. Total time on this project 22 hours.

Creative Services Menu for this Piece:

Alcohol and Drug Addiction Series ll - shoot beer bottle in studio, simulate the words "high life" on the label, multiply it out ten times to give the impression of spinning | list off all the downsides of excessive alcohol consumption including stroke / heart attack / liver trouble / paralysis / schlerosis / breathing trouble / hang overs and twin it with a positive message within the series "Get MORE out of Life" and submit to client for approval for their health and safety posters. Total time on this project 2 days.

Creative Services Menu for this Piece:

Create a piece to attract the attention of medical personnel interested in Continuing Medical Education. The front has the Doctor operating in an operating room but we can't tell what he's operating on - and the caption on the front is "Doctors look after people all day long - but who looks after the doctors?" Upon opening it, they see this - a doctor operating on a fish removing the lure amplifying our "catch and release fishing" conservation policies. It also documents the course outlines and benefits and features on this page of the 11x17 with a fold. Total time layout, design, photography, concept, selling, program implementation: 3 months.

Creative Services Menu for this Piece:

Shoot for General Motors and Chevrolet for the new truck styles in 2006. Take imagery and combine with shot taken of QEW in Toronto for massive appeal - and twin. Total time on this project: 1.5 hours.

Creative Services Menu for this Piece:

Mimic creative in-market for this show handout detailing operator locations at a show. Designed to maximize traffic at the show to our client's operators. Handed out to every guest entering the facilites. Branding from in-market utilized - as well the cover mimicked the cover we utilized for the guide that year...which was reproduced on our booth as well. Total time this project 12 hours.

Creative Services Menu for this Piece:

Self promotional piece from 2004 - total time in studio 8 hours.

Creative Services Menu for this Piece:

On site visit - shooting clients lodges. Wrote in shadow'd material the name of the lodge - kind of cool, somewhat artsy. Total time including shooting at lodge and creative concept - 3 days.

Creative Services Menu for this Piece:

Very proud of this piece. Winner of all kinds of awards for internet and lawyer marketing. The key piece was the bottom left hand "ad" which closely mimicked the survey information received while interviewing over 200 clients.

The resulting increase in business was somewhat overwhelming and this ad continued relatively unchanged for a number of years.

Won awards for productivity, yellow page design, internet design as well as created wealth for the client. Total time on this project: 5 weeks including survey, photography, layout/design and corrections.

Creative Services Menu for this Piece:

Truck wrap on a 5 ton for a food distributor. Took all images and blended them together. Food shots on the side you can't see - candy and confectionary on these two sides. Logo and detailed contact information runs this banner around the City with very high profile results. Total time on this project: 2 weeks. Impact astounding.

Creative Services Menu for this Piece:

Flip cover on the guide for Manitoba. Superimpose all these shots together into a format which is condusive to having hunters pickup our guide and hopefully select Manitoba as their next destination.

Total time on this project: 3 months given the in-location shooting and graphic designs - designed and redesigned; passing through a network of opinions and retrofitting to their liking. Includes all major hunting activities in the Province and a high satisfaction level was received for the most part. Includes branding information on Manitoba Monsters...a key separation and definition tool for the outfitters.

Creative Services Menu for this Piece:

Excitement, feel, great branding and more - this work included a site visit at a local track in Manitoba and then colour correcting, cropping and branding for the company. Total time spent on this project: 10 hours.

Creative Services Menu for this Piece:

More branding work on a client's personnel. Total time on this project: 1 hour, yielding dozens of great images which intimate quality without a word. Logos and branding applied afterwards.

Creative Services Menu for this Piece:

Shoot images and layout into flash - took out the last part as it pertained to an older promotion.

Focus here is to either beat'em (golf) or join'em (fishing) with the final caption being "nothing beats 8 hours in a boat with your clients"...an obvious push to the corporate world to continue fishing as opposed to golfing with their clients...

Creative Services Menu for this Piece:

Shoot lifestyle scenes and create a billboard and web things out of the creative. Quality is of the highest priority within this work.

Creative Services Menu for this Piece:

Amplifying the safety side of things for a new client Cobra Drilling. We've completed several best customer surveys - and from those came the ability of my client to quickly circumvent issues which others have difficulty with - one such issue is attention to safety detail.

Here, my client's driller talks on a satellite phone with the drill blurred in the background. Total time on this project 8 hours driving, 4 hours shooting, 4 hours laying out - and 3 hours discussing and altering for website at www.cobradrilling.ca

Creative Services Menu for this Piece:

Amplifying the quality side of maintenance - this contractor was shot in front of his backhoe on site at Cobra's working site in Longlac. Utilizing the skillsets developed through Playboy Magazine's training, he is basking in light from all around - and producing a very high quality image.

These and other images are being placed now at www.cobradrilling.ca

Creative Services Menu for this Piece:

Amplifying the safety side of things for a new client Cobra Drilling. We've completed several best customer surveys - and from those came the ability of my client to quickly circumvent issues which others have difficulty with - one such issue is attention to safety detail.

Here, my client's driller is covered in mud with the drill blurred out in the background - the logo is the new logo for another of my client's whose website is being developed at www.wrprodrill.com

Creative Services Menu for this Piece:

The beginning of the Wirerope ECommerce site which led to finding expertise in this area and developing a team approach to resolving the thousands of products that my client carries into a neat and complete package.

For more on this ecommerce site - go and check it out!

Creative Services Menu for this Piece:

To clearly communicate the new product lines at Prodrill, owner Hugh Paxton ordered this newsletter from our firm as part of our ongoing work.

The newsletter features higher quality images from Cobra's site visit, as well as detailing of the new things that Prodrill is marketing.

The piece went out on a Customer Relations Management software via email at no printing or distribution cost to Prodrill and had a positive impace on his business.

Prodrill and Superior Image seem to work exceptionally well together over the past few years...he is a respected client and super business development expert.

Creative Services Menu for this Piece:

Another creative which was produced to sell heaters to the drilling community. This image was taken of a jogger several years prior in Moose Factory Ontario at the Cree Village Eco Lodge - however, it was the perfect shot for this cover of Hugh's newsletter...

Note the caption on the bottom - "Yes it's cold - but at least there's no bugs!"

This is a perfect example of why a retainer needs to be in place - as this type of creativity would never have resulted, without an intimate knowledge of the history of the business - combined with an ongoing update every week.

Excellent client, excellent results - excellent outlook going forward!

Creative Services Menu for this Piece:

Same client - growing and growing. This poster was made for his grand opening in a second location at Red Lake Ontario. Had to be done without imagery - and the grand opening was a success, we produced the marketing collaterals, submitted advertising and took care of some of the sales motivators in the design.

Proud again of this client. Total time on this project: 20-50 hours a month.

Creative Services Menu for this Piece:

Our firm also writes pretty good sales outlines to motivate folks to buy - aided by some tools purchased over the years.

One of the most incredible things that I use personnally is the Sant Proposal Writing Software which contains thousands of tips, tricks and phrasing that makes us sell more product and service than any other firm I am aware of...and it doesn't really matter if its' moose hunting or widgets in Africa - it seems to work.

The initial survey and the retainer portions are key to having the sales motivators shine...so don't forget to include that retainer in your recommendation - if that is why you are reading this.

Creative Services Menu for this Piece:

Cover of the October SlingChoker drilling catalogue. Elements here are the pick, the rock, the blurring of the rock, the red gels underneath the rock to make it look like it's on a "ring of fire" and then clear sales information and fast delivery shown by the blur and the related text.

The total time on this project was 3 hours after all the images were shot. These images were already in our database from previous projects. This particular creative is now going on 3 years old - yet it's still in use...

Creative Services Menu for this Piece:

Our firm also writes pretty good sales outlines to motivate folks to buy - aided by some tools purchased over the years.

An older sell page on the wirerope portion of Prodrill's business - pretty clean and concise which encourages better readership.

I put this in here because it's quite plain, and shows a level of consistency even given the moderately exciting subject.

Sorry Hughie.

Creative Services Menu for this Piece:

This is really old - but still kind of cool. The layout forces you to read it for some reason - can't explain although the shot of the wire was tough to take and really came out well...

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A little profiling on Hugh. Works to set the tone for the rest of the website and puts a face on all this marketing jazz - hopefully making him a little more familiar to those that only deal over the phone with him.

Again, great client. On to Travel Manitoba samples...

Creative Services Menu for this Piece:

Part of our work with Travel Manitoba is to engage our partners in buying activity. In this case, this graphic sold it out in about 3 hours.

In those 3 hours, we received 5 hunt donations from operators at a cost of $4,500 on average. Proud of my operators in Manitoba - the finest marketers around!

Time for layout: 9 hours, conceptualizing the idea: 2 weeks prior to: result: total sell out two years in a row. High profile positioning for Manitoba in front of the world's richest hunters - the Safari Club International.

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And part of the process of selling - is to make it painfully obvious that all advertising is pretty heavily subsidized - which it is...thus the re-use of the Santa Clause imagery.

We're giving away ads at $3,000 that cost $40,000 and getting a maximized take-up on this advertising from our operators across the Province.

The net effect is receiving about $3 in value from every $1 spent - when considering the reduced pricing we've been getting, the operator contributions - and the promotional programming that we've been participating in.

Love those operators in Manitoba - the Premium Lodges and Outfitters in Canada.

Creative Services Menu for this Piece:

Throughout the marketing plan that was written from testimonials and interviews from their best clients - a multi-facetted approach was built from scratch - this slide outlines the areas that we tackled all at once - usually suicide, however I had lots of great help from the client and the lodge operators - and so it was successful.

From left to right - Doctor incentive programming, master angler program alterations, masterangler gear introduction, re-introduction of the partnership program, new booth design and production of a giant 23' Manitoba Monster fish, introduction of the Manitoba Monster branding, introduction of hunting marketing plan, new ad designs, new guide designs, introduction of the Premium Manitoba Lodge marketing group, promotion of City fishing (catfishing, ice fishing) and more - we've accomplished so much inside 3 years!

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More highlights from time in the field with client Travel Manitoba. Aerial - 1 hour.

Creative Services Menu for this Piece:

Becoming a better writer and laying out of stories for the guide were both things learned during the past years with the agency.

This has translated into better stories for my other clients, faster media turnaround - and less errors in the work. Travel Manitoba has been a great learning experience to be sure. Maximize time: 4 hours, page layout 4 hours - edit story 4 hours.

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The imagery and experimenting with how imagery effects target groups - which I have maintained throughout the years with Travel Manitoba have led to being able to directly correlate certain marketing activities with purchasing levels...something that ordinary business does every day.

This website was designed for www.manitobamonsters.com but has yet to be adopted. Time to design page: flash 9 hours, web with link placement: 21 hours, overall layout: 36 hours.

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This looks like it will be the cover for the 2011 Guide - although I haven't yet perfected the layer selections. Time so far: 2 weeks on and off.

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Connections through my photography work landed the editors of Playboy magazine up to a premium lodge in Manitoba.

This was quite a feather - as Playboy's circulation numbers are quite incredible and the folks from that magazine that came to Manitoba are amazing mentors for my career - and quite nice, personable gentlemen.

Time on story: 2 weeks, 3 days shooting, organizing trip for others 2 days:

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Our firm also handles all the media buying for all of our clients. This number, approaching a million dollars a year - puts the firm in a unique position - as we've negotiated with: CBS, NBC, KARE ll, ABC, negotiated NFL Playoff spot time, InfoMercial time, time on CBS Outdoor Billboard as well as billboards in Chicago, Minneapolis, digital boards, Texas Radio, Minnesota Radio(4), Chicago Radio, Dallas The Ticket, Canadian Magazines Hockey News (2 million subscribers), Outdoor Canada (1.4 million subscribers) and more.

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This appears to be the image for the guide for 2011, however it's not settled yet. The 65,000 guides that will be produced will be sent throughout the USA, Canada and Europe - this year we may also send them into China - as part of a Canadian Tourism Commission initiative to drive more business into Canada through this newly developing market.

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As part of our contract, we also negotiate ways for Manitoba to get more top of mind awareness and exposure.

Partnering with Outdoor Canada is such a way.

We setup a deal whereby they visit our lodges, write a story, include the story in their editorial, have a contest for a free giveaway to a Premium Lodge in our Province - and the whole thing has an exposure value of more than $100,000 and yet costs us very little.

Just an excellent way to continue achieving better results for our clientele in the long term.

Total time spent on this promotional effort: 100 hours plus.

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We have been buying media for many years and are able to secure quite a good deal on a repeated basis.

Bear Hunting magazine features our advertising pretty well all year long for a great price with good advantage to our outfitters in the business.

There's a testimonial from a few of these types of folks here.

Having the folks from Field and Stream Magazine show up and then to develop a rapport with them seemed like a great idea - as they are one of the largest magazines with very very large subscription base - although I had little to do with the original trip - I have maintained contact with these caliber of writers on an ongoing basis.

Every little bit helps. Media fam trips are a great thing to offset marketing costs and obtain great value from magazines that are credible and with large distribution.

So, after interviewing this clients' best clients - strategy was developed which closely mimicked the opinions and intents of those best clients...so, we immediately went out and got the #1 sponsorship position with the dominate show in the business for Manitoba - the All Canada Shows.

Our firm did design the giant 20' booth, and the cover each year sits on the third row - with all kinds of benefits and features being displayed on the booth. Last year, we added another customer suggestion and put the 23' giant Manitoba Monster blow up fish into action as well - all towards gaining a better presence in the market for my biggest client - Travel Manitoba.

As part of our promotional campaign, we try to give back a little something to the communities where we serve - in this case, Wyatt Johnson received this cheque for $4,000 to be used at a lodge in Manitoba as part of a Dream Draw and in conjunction with our contest "The Great Canadian Outdoor CookOff"

The Cookoff pits Manitoba Lodges against one another cooking shore lunch with a judge picking the winner and the entire thing broadcast in the markets where an upcoming All Canada Show is to be held.

More top of mind awareness for my client, Travel Manitoba.

In order to gain top of mind awareness and maximize during these All Canada Shows, we designed this little handout for our client - Travel Manitoba.

Inside, depicts an area which is the floor of the show and details where each operator is within those show areas.

The piece is then handed out at the front door of the arena by members of the "fishing for life" charity group and we paid them a small fee for this service - which in turn was used by that group to sponsor events that they hold.

This little handout mimics the cover of the fish/hunt guide - which is also made oversized at the booth for Travel Manitoba.

More top of mind awareness for my client, Travel Manitoba.

Also, as part of the media blitz - we benefit from some pretty ok advertising in the guide for the actual shows.

Here's the creative we came up with for that particular application. Its' a pretty steady diet of all-year media creation, show planning, advertising buying, media placement, sponsorship coordination, operator relationship building and more.

Love that job with Travel Manitoba!

In the past three years, we've arranged, attended or setup advertising in the following US centres: Minneapolis, Washington, Chicago, Milwaukee, St Louis, Madisson and this year will be doing the same in Los Angeles, Anaheim, Phoenix and Miami.

To date, the firm has purchased over $5 million dollars in media on behalf of several different clients so far.

Presently - another contest and editorial is being undertaken with amazing top of mind awareness results for the client - Travel Manitoba.

In fact, more than 6,000 people have entered into this contest on mobile, on email, online, and through the magazine's pages on newstands.

This represents millions of viewers across the Country and will be an ideal venue in the future to continue to create wealth for the operators in the fishing and hunting product in Manitoba.

Have a look for yourself - it's running right now, may as well enter - no?

No on to a little variety - these were done a little while ago - backlit 4' giant menu boards for a local restaurant called Java Hut.

I have done the original ones a few years ago and it was time for a price increase and some changes - so...

Total time on these 5 boards: 18 hours.

Shot these images long before I had the right equipment for lighting, lenses or camera. However, they'lldo for now.

Looking forward to doing some franchise work in the near future with Tim's. More to come.

Have a million images of amazing sunsets from Manitoba - which will come in handy in a stock bank some day.

Images sell for a one time usage beginning at $1,000. I now have a series of regular buyers for my images, which is nice.

The main sell for our lodges - that incredible wealth