Economic Development - An overview of directional opinion - implementing best practices at the Community Development level - area one: Lead Generation- Capturing Usage Data to Support Targeted Marketing As you expand your repertoire of products and services, you will want to sell aggressively to your current customers. Wouldn't it be helpful to have real-time, reliable records of every customer's previous transactions with you? That way you could approach a customer knowing their preferences and their past experience. This would enable you to predict more accurately what products and services they will need in the future - keywords here are "partnership development"  |
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