I have never seen a response to a single piece marketing effort in my career such that we received . Further, the piece caught the spirit of the Lodge, communicated it and put a finger on a need that we all share “ finding center”. The summer of 2006 saw a dramatic increase in parent child travel and the majorities of Children were in the Grade 6 to 8 levels and were from the GTA . Exactly the market that was identified, targeted and captured. Mr. Palmer, as unique as the Ecolodge is to the hotel industry, Superior Image is to marketing Greg Williams, GM Cree Village Eco Lodge |
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