Here's the first studio setup - post Freytag. The reason that Arny Freytag is so incredible is obviously his command of the multitudes of variables within a given shot - and how he masters everything, eventually...
Well, here I go - on the same path but light years behind. However, this is not too damn bad, if you ask me - and no one did...hahahahaha.
This bike is 24 years old, was not washed, polished - or even dusted.
It is the result of meticulous measurement, careful camera angle - and the incredible teachings of Arny Freytag.
See next photo - another auto, this time a motor-bike...

One of the client's most valuable areas for attracting and retaining business is known to be Chicago. During a four year blitz period, a thrust was delivered on radio, television, newspaper, press releases, fam trips - and more! All of these thrusts were delivered into the Chicago market. Read the plan highlights here.
In this image, one of our larger supporters Big Sand Lake Lodge is captured on film for use in the Chicago markets later on. Click here to see that usage (a 40'x20' giant billboard at the airport at Ohara as well downtown)
Palmer: "Another kind of cool concept. The idea here is that Doctors in the "Just for Canadian Doctors" magazine would receive our piece within the magazine as an inside the cover insert.
Once they opened up the magazine, it would of course fall out and onto the floor. They'd pick it up and see this cover, and then, open it up to reveal this.
This of course fit very well with our "catch and release" program for fish management, and also provided a little humour along the way. In total, we received about 75 enquiries for this program from this ad - which we ran 3 times.
Palmer: "Now this one was fun. Called the client and explained what we wanted to do - have a "driller" all bundled up, has lit himself a fire in the shack, has every heater running at 100% with fans blowing on him and still - he lay in the fetal position frozen to the point of not functioning"
The client said of course - no way - so we went ahead and did it anyway. We own the studio, so it doesn't cost a nickel to try and innovate each and every time we shoot...
Brought it to the client, they loved it - done!