Welcome.

 

You're in the right place . . .

If -

1. You are looking for help in your marketing and sales

2-You have a budget which is in the hundreds of thousands and aren't getting enough bang for your marketing buck

3-You have hundreds of stakeholders that could benefit from better marketing in your organization

4-You have ad agencies coming in to "pitch" you ideas "from their gut feelings" totally without regard to key stakeholders, your BEST clients, or without an awareness of competitive trends, etc

5 -You have a current agency provider that doesn't survey your best clients on a regular basis and doesn't keep a group of them nearby to monitor and judge each piece of creative theme that they produce BEFORE they show it to you for approval...

6- You are tied to your agency, don't want to or can't give them up - and would like a quiet audit done of their performance, creative concepts, opinions of a smattering of clientele and some other market intelligence work done quietly and anonymously.

 

 

 

 

 

 

If you are looking for a discount, specials, quick and dirty work, good enough work, fine for now work - please move on.

 

 

 

 

My name is Kevin Palmer. I am a Registered Marketing Professional accredited by Canadian Institute of Marketing. I'm also on the board of directors of the Canadian Institute of Marketing. I hold CMInst.M status with CIM as well. Finally, a "Certified Trade Broker" with the International Reciprocal Trade Association is also on my data sheet. Most of all - I am a target marketer.

 

 

 

What's a target marketer according to me? I interview my clients first to get an idea of who their best customers are, finding out what my clients think are their best clients...we talk about price points, habits of purchase, ease of sale, minimization of complexity, frequency of purchase, products that they tend to have a propensity to purchase, age and other demographic information and my client's opinions on how to attract more clients just like their best clients.

 

 

 

Then, I take a list of their top 20% - in other words - the clients that were specifically referred to in the initial interviews with my team and I - and I call these clients. These clients are asked a series of questions which verify my clients suspicions as to why their such great clients. I ask them all kinds of questions - carefully monitoring their response to never appear pushy, bold or call centre like! Often, I am on the phone with these people much longer than I would think - as they all seem to have a never ending list of tips, suggestions, reasons for buying, demographic information, quotations that we can utilize in later creative, imagery of what they imagine as they buy and more. It's not rocket science - but is a lot more involved than what I share here in public.

 

 

 

From there, I have a marketing plan template that I fill in - and this answers the key questions that are needed to have the media work - directional issues, key trigger points, imagery that these best customers envision when they make the choice to buy - and more.

 

 

 

From there, the process goes to media and measurement - and we mimic those visions on video, film, writing and other creative processes. Along the way, we always come up with clever little ways to amplify the gist of our sales delivery - and make that creative as well for the client to review.

 

 

 

I'm a pretty good salesman, and so I can gauge how we're doing on the creative by just calling some of my "client reference group" that I interviewed through the surveys - and they'll tell me if we're on the right track or if we need to alter the creative. Also, I can look at a piece and know pretty quick what effect it will have on our prospects - having talked previously with the 20% from your "Best Customer Group" . . .

 

 

 

 

It's a perfect process - keeping key stakeholders, customers, clients and team members in the loop to always avoid the "mushroom management mentality" that so often inhibits great marketing work.

 

 

The Main Barrier - I don't live in your City. I don't know your friends or your business associates. I don't hang out in your circles...

With the internet - the location of my family and I is no longer a barrier. Flights from my location to yours in North America can be booked in less than 2 minutes and travel to your location - regardless . . . can be accomplished inside a 4 hour to 6 hour period. Updating, meetings and face to face time need only occur periodically - given the advent of texting / gotomeeting / free long distance packages / etc.

 

 

 

So, if you need proper direction, direct paths to more clients just like your best clients - and creative that simply kicks ass with your prospects - you're in the right place. I have given up a very lucrative photography career to make this happen as I've worked on many a campaign as a professional photographer that called for irrelevant imagery without proper targeting on a weak platform as part of a "process" which kept marketing people employing marketing agencies to fill contract requirements only...a ridiculous waste of time and money...

 

 

So there you go. My story. Folks say nice things of what I do - but what I do depends on who YOU are. So if you're looking for help, you'll need to call and we'll work through it. Optionally, you can also email me and I'll respond within a day or so.

 

 

 

And when you look at my samples from the past - you'll see an emphasis on tourism - specifically outdoor tourism. Why? Because for the last while, I've been the Outdoor Manager with a government tourism agency - the top fishing and hunting brand in North America. I can't tell you how we got there, but just go back and re-read the text above and imagine. We're prominent in the US Midwest - dominating the All Canada Show circuits, we're into a key market in Texas - are really making inroads in "Four Season Marketing" and are just jumping into the German Market - with a very large upcoming prescence.

 

 

I love the people, the work and the gains we're feeling together...I am now on contract with that organization...and they've changed the way I work - combining a real team work competitive advantage with all this sound market practice...

 

 

 

Creatively? Well, I ain't no slouch. Not nearly the best at this - but have produced creative that has made the phone ring, sales increase, leads generate, people change their patterns - and folks buy more stuff...my client's stuff.

 

 

 

 

And because I am now into tourism, I must be a tourism guy, right? hahahahahahaha. Make the call, and let's discuss some strategy...

 

 

 

 

What are you waiting for?

1.807.473.3648